Matt Watson Business Development Resume


LinkedIn Profile

VICE PRESIDENT: Marketing, Business Development, Sales

Dynamic, results-oriented marketing and business-development profesional with entrepreneuiral outlook and outstanding record of success in B2B space. Strategy specialist, able to identify revenue-generating opportunities and implement action plans that produce measurable results. Motivational leader, skilled at guiding high-performance teams in alignment with enterprise goals. Consistent record of growing market share and generating new revenue streams by identifying and developing innovative business opportunities. Demonstrated capacity to establish mutually beneficial relationships with high-value clients and business partners. Proven ability to plan and execute strategies that support sustainable growth in highly completive markets and challenging economic environments.

  • Strategic Leadership
  • Online Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media
  • Relationship Management
  • Consultative Sales
  • B2B Sales
  • Referral Source/ Affiliate Sales
  • Recruiting
  • Strategic Partnerships
  • Lead Generation
  • Proposal Creation


    Thousand Oaks, California 2011 – 04/2012 is a start-up company offering comprehensive SEO and SEM services through a reseller network. provides SEO packages to local businesses. 30 employees.

    Vice President, Marketing and Business Development Engineer continuous growth by identifying and developing new revenue models. Sustain profitable, mutually beneficial relationships with high-value agencies. Present proposals to agency executives and deliver new business. Direct marketing team in execution of SEO services, ensuring that clients are always presented with specific, detailed measurables.

    Business and Financial Achievements Increased sales 1200%. Built referral network with more than 220 high-level advertising agencies. Maintain average business-agreement value of $30K – $50K. Delivered cost savings of $15K per month through staff restructuring and outsourcing.

    Operational Achievements Successfully revitalized company business model by introducing concept of offering services through resellers. Spearheaded complete redesign of company website to serve agency partners. Designed strategy for prospecting for agency partners and recruited high-performance executive team to establish relationships with key decision-makers at agency companies. Captured business with agencies serving clients such as Discover Financial, Sallie Mae, Kaiser Permanente, Whole Foods, Audi, Pandora, Macy's, Intuit, and Intel. Facilitated institution of best practices by sharing expertise with Director of SEO and his team.


    Newbury Park, California – 2005 – 2012 Lead-generation and reservation portal for self-storage and relocation industry. Sold February 2012.

    CEO / Founder Launched successful business and oversaw all aspects of operations. Performed sales and marketing function on national level. Captured Internet traffic by leveraging knowledge of SEO and link-building. Provided exemplary service to all accounts.

    Significant Achievements Sold business in 2012 after sustaining average of 20% sales growth for 7 years. Created successful model for entirely new business. Captured business with large, publicly-traded companies by maintaining persistence and professionalism throughout long sales cycle. Continuously updated policies and practices to stay ahead of business trends. Supported growth despite limited working capital by consistently hitting sales targets and reinvesting in business.


    Woodland Hills, California – 2008 – 2011 E-Consulting Network provided SEO services to small businesses using reseller model. was a lead-generation company with clients in Web design and marketing industries. Sold August 2011.

    CEO / Co-founder Created revenue models, operations processes, and customer-service function for start-up. Served as sales leader. Collaborated with partner in hiring inside sales team to support growing business. Researched and implemented industry best practices. Directed marketing team in providing exemplary customer service. Worked directly with key clients.

    Significant Achievements Sold business after engineering growth of more than 200% each year and achieving annual revenues of nearly $1M in 2010. Designed SEO reseller model that facilitated growth rate of 30% without paying sales representatives to bring in business. Created proprietary “geo-targeting” SEO methodology that allowed clients to identify potential customers through city-specific searches. Personally responsible for approximately 40% of revenue generation, delivering high volume of revenue through B2B sales. Cut costs by assuming tasks of underperforming outside contractors. Improved client retention 30% with design and installation of innovative CRM system.

    CAREER NOTE: Professional history also includes Reserve District Manager with Farmers Insurance (2004 – 2005) and Branch Manager with Enterprise Holdings (1996 – 2004).


    Internet Affiliate Marketers Association – E-Commerce Network – SEO / SEM / Social Media Network Online Lead Generation Community (OLGC) Ecommerce and Online Marketing Experts eMarketing Association Network – ExecuNet – Inbound Marketers